Mike GamaroffHumans appear to be drawn to habitual thinking, and to me that’s like a fly trap of the mind. I mean it’s good to focus on a job and strive to get amazing at it, don’t get me wrong, but unyielding devotion to any craft brings with it the inability to accept when things need to be scrapped and started again.

I am a contemporary advertising professional that was forged in the fires of quick adaptation and innovation – when if I didn’t pivot, I was cut down in an instant. I’m a reformist. A respectful rebel. I seek out situations where something can be simplified, improved, enhanced or completely slashed out of existence – and then I do it for a living.

I also express it here.

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